Scaling Your Site with Cloud Hosting

Website hosting is probably one of the most mature businesses in existence on the Internet.  Whether you are a mom and pop shop with a small informational site or a large online retailer, hosting forms the foundation of your online presence.

From shared hosting to dedicated server hosting, the fundamentals of how things operate are very similar in the webhosting world.  However, technology has improved so much in the last few years.  Hosting companies now offer low virtual private servers (VPS) and cloud hosting environments capable of scaling to the demands of a growing business.

What is cloud hosting?

Traditional hosting generally involves a single piece of hardware.  Whether it’s a windows web hosting environment or Linux, cloud hosting expands on the concept of virtual servers to provide access to multiple servers.  This guarantees the website owner access to the processing power, memory and bandwidth of any server within the cloud as the need arises.

How does this benefit a website owner?

As a company’s website becomes more popular, demands on limited server resources often causes a site to slowdown.  The more users, the more work the server hardware has to do to meet the demands.

There are times when a server sits idle, doing very little work.  There are times however, when sudden surges of web traffic can cause traditional servers to crash.

With your site located in a cloud hosting environment, as demand for resources increase for your website, your site can avail of other server resources in the cloud.  You site can potentially have access to all idle resources located in the cloud.  This allows your site to be scalable when the need arises.  It also allows your business to address expansion demands with minimal effort.

Ensuring your site is available means a more reliable user experience.  Happy customers mean more business!You’re probably thinking cloud hosting is expensive right?  Not really.

This is a demand service and you pay only for the resources you consume for your billing period.  It’s much like your electricity bill.  You only pay for what you use.  The cost of having unhappy customers telling their friends about your site not being available could be much larger from a reputation perspective.

What’s the drawback of cloud hosting?

Because your website is part of a cloud and not associated with a particular piece of physical hardware, many website owners become concerned about the security of their data.  This doesn’t mean other people in the cloud have access to your files.  You still have control over your own website and security measures are taken by the hosting company to protect the integrity of your site as if it were hosted in a traditional environment.

This does mean it is important for you to have a security strategy in place and fully understand the implications of using this type of hosting.  This is however, no different than any other form of website hosting.

What about the future of cloud hosting?

As more and more competitors jump into this market it has become one of the fastest growing segments of the IT industry.  It is clear this is the future for large organizations who want a guaranteed level of service and uptime.

Cloud hosting is the future.  It will allow you to scale your business as the need arises.